Program empowers community to make a difference through charitable contributions at Alltown Fresh®, Alltown™, XtraMart®, Jiffy Mart, and Wheels® locations
Waltham, Mass. (October 31, 2024) – This holiday season, giving back never tasted better! For the second year in a row, Global Partners’ brands of convenience markets and fueling stations are joining forces with the iconic Coca-Cola® Company to bring the community together through the ‘Get a Coke, Share a Coke’ initiative. This unique program invites customers of Alltown Fresh, Alltown, XtraMart, Wheels, or Jiffy Mart to enjoy a complimentary beverage while supporting local charities. Loyalty program members of Alltown Neighborhood Perks® and Fresh with Benefits™ can take part in this charitable initiative by visiting myneighborhoodperks.com/coke from October 31, 2024, to January 1, 2025. For each contribution to one of three well-established charities, participants will receive a free 20 oz. Coke®, Sprite®, or Smartwater®
“We believe in the power of collective action,” said Laura Derba, Global Partners, LP Senior Vice President of Retail Operations. “With every free beverage redeemed, our members are participating in a community effort to reach our goal of donating $50,000 to charities that make a difference. This is not just about enjoying a Coke; it’s about coming together to spread kindness during the holiday season.”
Participants can choose to support one of the following deserving charities: the Greater Boston Food Bank®, which provides meals to over half a million people annually; Habitat for Humanity® NY, dedicated to creating safe, affordable housing; and First Robotics New England®, which empowers students through hands-on STEM experiences in competitive robotics. After selecting a charity, members will receive a free 20 oz Coke, Sprite, or Smartwater in their loyalty account. For each selection, Global Partners will donate $2.50 to the chosen charity, with a goal of contributing $50,000, following last year’s success of raising $45,000. Members can participate weekly, earning rewards up to nine times, with a maximum donation of $22.50 per member. Free beverages can be redeemed until January 31, 2025, giving ample time to enjoy rewards.
“This program highlights joy and generosity, allowing community members to receive a free beverage while directly supporting worthy causes,” Derba continued. “By participating, members not only enjoy a refreshing drink but also play a crucial role in directing charitable contributions, making the giving process personal and meaningful.”
Global Partners’ retail locations are dedicated to making a positive impact in the communities it serves through active partnerships with charitable organizations. From collecting spare change for nonprofits supporting children to hosting car washes for local schools and running food and fuel donation programs, Global’s retail locations contribute more than $500,000 annually to help support a wide range of causes, ensuring communities keep growing, moving, and thriving throughout the year.
To become a loyalty member, visit myneighborhoodperks.com or alltownfresh.com.
About Global Partners LP:
Building on a legacy that began more than 90 years ago, Global Partners has evolved into a Fortune 500 company and industry-leading integrated owner, supplier, and operator of liquid energy terminals, fueling locations, and guest-focused retail experiences. Global operates or maintains dedicated storage at 53 liquid energy terminals—with connectivity to strategic rail, pipeline, and marine assets—spanning from Maine to Florida and into the U.S. Gulf States. Through this extensive network, the company distributes gasoline, distillates, residual oil, and renewable fuels to wholesalers, retailers, and commercial customers. In addition, Global owns, operates and/or supplies more than 1,700 retail locations across the Northeast states, the Mid-Atlantic, and Texas, providing the fuels people need to keep them on the go at their unique guest-focused convenience destinations. Recognized as one of Fortune’s Most Admired Companies, Global Partners is embracing progress and diversifying to meet the needs of the energy transition.
Global, a master limited partnership, trades on the New York Stock Exchange under the ticker symbol “GLP.” For additional information, visit www.globalp.com.
Media Contact:
Reid Lamberty, Senior Communications Advisor
516-305-1210